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PharmiNews
Directory of Pharma Companies and News
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We hold the marketing rights to around 80 Consumer Healthcare brands and Prescription Medicines, which are managed on a portfolio basis according to their growth potential. Promotional investment is focused primarily on our Consumer healthcare brands, many of which have significant international or multi-territory reach. Our Prescription Medicines are generally sold in a more limited number of local markets, and most require little or no promotional investment. Our strategy allows us to deliver good organic growth and to enhance our growth rate through carefully selected acquisitions.